PhD, FRIN
Programme Director

Prof Mireille Elhajj

CBE, EBS, CEng, FREng, FRINInstructor

Prof Washington Yotto Ochieng

Research Consultant &amp; Innovation Champion
Instructor

James Kelly

BEng (Hons), MSc, DIC, MBA, PhD, CEng, MRAeSc
Instructor

Dr. Naseem Akhtar

Dr. Sen Wang

Dr. Raffaele M Della Croce Di Dojola

Farah Alghali

1. What makes this Innovation Leadership course different from others?
 Unlike standard leadership courses, this programme specifically focuses on AI-Enhanced
Creativity. We provide a practical roadmap for navigating a volatile business landscape,
helping you move beyond theory to generate sustainable innovations that deliver
measurable business outcomes.
 2. How will the course help me understand AI technologies and their business applications?
 The course provides an overview of AI technologies, their business impact, and relevant
case studies. Participants will learn strategic frameworks for leveraging AI to foster
innovation and create value. The curriculum explores how AI has become an integral
component of the innovation cycle, from understanding the innovation process itself to
utilizing AI for data gathering and idea generation.
 3. Will the course include hands-on workshops or just lectures?
 The course includes a blend of lectures, interactive discussions, and hands-on workshops to
facilitate experiential learning, plus an array of firsthand industrial shared experience from
world-renowned experts as guest speakers.
 4. Are there any prerequisites? Do I need technical expertise in AI?
No strict prerequisites are required, and you do not need technical expertise. The course is
designed for leaders, strategists, and managers. While we explore how to harness AI for
market dominance, the focus is on strategic application, not coding. Note: This course is not
intended for junior or entry-level participants.
 5. My organization is not a tech company. Is this relevant for me?
 Absolutely. Innovation is a mandate for growth in every sector. Whether you are in
healthcare, finance, or the public sector, the tools for unlocking customer desires and
securing market share are universally applicable.
 6. Is the course a good platform for networking?
 Absolutely. The course structure encourages networking via group exercises, breakout
sessions, and social events.

Course Content & Eligibility

7. What is the cancellation or refund policy? <ul><li>Up to 2 weeks before start date: Refundable with a 20% deduction for
administration fees.
</li><li>Within 2 weeks of start date: Refundable with a 50% deduction.
</li><li>Within 1 week of start date: Refundable with a 70% deduction.
</li><li>Within the last 48 hours: Non-refundable.
</li></ul> 8. Can I pay by invoice instead of credit card?
 Yes. If your organization prefers to pay via bank transfer/invoice, please contact our team
directly. Full payment must be received at least 3 days prior to the course start date.
 9. Are there group discounts available?
 Yes. We offer a preferred rate for organizations sending 3 or more participants. Please
contact us directly for a customized group quote.
 10. Can I transfer my registration to a colleague?
 Absolutely. If you cannot attend, you may nominate a substitute from your organization at no
additional cost up to 3 days before the event. Please email us with the new participant’s
name and details to ensure their certificate and badge are prepared correctly.
 11. Who can I contact for technical support or course administration questions?
 Please contact <a href="mailto:Education@astra-terra.com">Education@astra-terra.com</a> or <a href="mailto:cpd@imperial.ac.uk">cpd@imperial.ac.uk</a>.
 12. What is your policy on inclusion and diversity?
 We are committed to fostering an inclusive and diverse environment where everyone is
welcomed, respected, and empowered. Our DEI policy ensures equal opportunity, values
different perspectives, and actively promotes a culture of belonging across all levels of
engagement.

Registration, Payment & Administration

13. Do I need to bring my own laptop?
 Yes. As parts of the course involve digital tools and AI-enhanced exercises, please bring a
laptop or tablet with Wi-Fi capability.
 14. Are there any required software or tools to be installed before the course?
 You will need Microsoft Teams (you may be required to have an account) and a device with
good bandwidth capability.
 15. Is accommodation included in the course fee? No. The course fee covers tuition, materials, and catering during the day. Participants are
responsible for booking their own accommodation. We can provide a list of recommended
hotels near the South Kensington campus upon request.
 16. Do you provide visa support letters?
 Yes. If you are travelling from abroad and require a visa to enter the UK, we can issue an
official Letter of Invitation once your registration fee has been paid in full. Please request this
as early as possible to account for visa processing times.
 17. What is the dress code?
 The dress code is Business Casual. We want you to be comfortable for interactive
workshops while maintaining a professional atmosphere.

Logistics, Tools & Travel

18. Will I receive a certificate of completion or professional accreditation?
 Yes, a joint certificate of completion will be awarded at the end of the course from Imperial
College London and Astra Terra Limited.
 19. What learning materials will be provided to participants after completion?
 Participants will receive digital learning materials, including slide decks, white papers, and
case study documents.

Certification & Materials

20. Why this course and who are Astra Terra and Imperial College?
 <ul><li>Astra Terra is a consultancy firm anchored in R&amp;D, specializing in research,
innovation, capacity building, and start-up incubation.
</li><li>Imperial College London is a pioneering UK university in STEM, ranked 2nd in the
world in research and innovation, with campuses in Central London.
The two outfits are best equipped to take you on an unmatched journey of learning.</li></ul>

About the Organizers

Learn to navigate innovation through the eyes of top stakeholders, mastering what boards and investors demand. You'll discover how to avoid the most common, costly innovation pitfalls and, critically, how to harness the power of AI to generate new income streams.

Beyond the Boardroom

Meet and Learn from top UK industry innovators, guest speakers, and leading academics.

Inside the Playbooks of the World’s Best

Hands-on labs and exercises (RGT, Kano Mapping, Jobs-to-be-Done, AI-driven customer insights and data analytics) applied to your own live business challenges.

Applied Learning

<ul><li>AI and Innovation FoundationsEstablish context on the History and Progression of AI and detail the Foundations of Innovation required for managing market disruption.</li><li>Outcome-Based Demand TranslationFocus on the skill of Decoding Demand, specifically transitioning from identifying latent needs to producing measurable business outcomes.</li><li>Strategic Leadership IntegrationIncorporate expert perspectives on the Modernisation of Historic Institutions and the corporate discipline required for Scaling Innovation.</li></ul>

Day 1

<ul><li>Applied Technology and Customer InsightFocus on Innovation and Emerging Technologies, followed by a practical Customer Insight Lab utilising AI lab exercises.</li><li>Evidence-Led Problem DefinitionThe core instruction is to Decrypt Demand, establishing proficiency in an evidence-led approach for rigorous and accurate problem definition.</li><li>Finance and Sectoral EconomicsConclude by integrating core financial strategy via Innovation Economics and Finance.</li></ul>

Day 2

<ul><li>Ethics, Regulation, and SustainabilityDiscussing the essential governance framework, covering Ethics, Regulations, Standards, and Sustainability, with specific attention to AI.</li><li>Systematic Breakthrough Generation and ToolsIncluding the function of AI - to effectively generate and select genuine breakthrough innovations.</li><li>Validation and Cross-Sector InsightThe practical element involves the Proof-of-Value Lab (translating insight to impact), complemented by external perspectives on Cross-Sector Innovation and strategic guidance on being heard in innovation leadership.</li></ul>

Day 3

Unlock Customer Desires and Secure Your Market with AI-Enhanced Creativity

Engineering Innovation Leadership

capacity building

Courses

Customise your course

See Past Courses

Webinars

Earth and Space Observation: Exploring the Relationship Between Remote Sensing and PNT

Navigation and Wayfinding for Visually Impaired People with Dr Mireille Elhajj and Jean Marc Feghali

Earth Observation in Crisis and Disaster Management in Emerging Countries

See Webinars

Looking for a programme tailored to your team&rsquo;s specific challenges and goals? Our experts can design a bespoke course or webinar&mdash;delivered at your organisation or online&mdash;focusing on the skills, tools, and industry insights that matter most to you.

Customize yours

Complete the forme and tell us what you need in a few words. One of our experts will be in touch within 48 hours to discuss your tailored programme.

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&ldquo;We worked with Astraterra on various consultancy projects and &nbsp;the team at Astra Terra showed abundance &nbsp;of knowledge in the subject matter , &nbsp;sharp analytical style and business &nbsp;modelling. They &nbsp;definitely brought a fresh and creative &nbsp;angle to implementing our vision. I highly recommend this specialised boutique firm.&rdquo;

Mohamad Abla CFO, IBX logistics

&ldquo;Astraterra were invaluable contributors to our UKRI-funded navigation projects, led by WeWALK in partnership with Imperial College London and RNIB. Their expertise in positioning, navigation, and timing (PNT) models significantly contributed to the project&rsquo;s success, particularly in their ability to apply these to the novel field of visually impaired mobility technology. Beyond their technical skills, the astraterra team&rsquo;s attentiveness and collaboration with our academic and development teams made the whole process smoother and more effective. I therefore highly recommend astraterra for any specialised positioning and navigation projects.&rdquo;&nbsp;

Dr Jean Marc Feghali Head of Research and Development | WeWALK

I have had the immense pleasure of working with Professor Elhajj at Imperial and in other contexts as a thought leader in the business of space. I've always been impressed with her creativity, insight and steady demeanor. Her analytic and communication skills are topmost. I would strongly recommend her to any firm as a skilled resource for strategic business development, research and planning.

Greg Autry, Director and Prof of Space Leadership at Thunderbird

I have been collaborating with Dr. Elhajj for a few years and have exchanged experiences, plans reviews and assessment of developing Transportation IT projects especially in the connected vehicle and smart city initiatives. Dr. Elhajj combines higher education, various practical experiences in project planning, and outstanding person with the determination to excel and complete successful work.

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capacity building

Customize yours

what others are saying…

got more questions?

SECTORS

CASE STUDIES

CAPACITY BUILDING

NEWS & INSIGHTS

ABOUT

CONTACT

what others
are saying…